Crusader Caravans

Crusader is a Melbourne based caravan manufacturer with dealerships across the country.

"It was always my dream to be professional with a solid foundation, profitable with longevity and... with a balanced life. This is no longer a dream but reality thanks to the help from the team at Mawson!"

Serge Valentino, Managing Director

WHY THEY CAME TO US

  • Crusader Caravans collapsed into voluntary administration in April 2016.

WHAT WE DID

  • Developed a turnaround plan and financial model.
  • Developed a refreshed brand message and strategy.
  • Built a management team with key skills in finance, operations, sales, planning and marketing.
  • Built and implemented performance measurement standards including budgets, projections and a dashboard of KPIs.
  • Implemented corporate governance principles and practices including detailed policies, procedures and codes of conduct.​

WHAT WE DELIVERED

  • A 20 percent reduction in overheads.
  • A production increase of 25 percent through the introduction of a lean manufacturing methodology.
  • Implemented administrative, operational and financial measures needed to ensure profitability with a sustainable business plan.
  • The business has now commenced one vertical integration and is in the process of acquiring another.
  • Crusader Caravans is now recognised as an industry leader with a cutting-edge management team, systems, processes and company culture.